Damian Popiol: Graphic Design | Web Design | Branding


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Masiso Korean Restaurant embarked on a journey to establish a distinctive brand and compelling online presence. Faced with fierce competition and time constraints, the primary objective was to create an engaging experience that would drive more customers to the restaurant.


  • Brand Identity Design
  • Marketing Collateral Design
  • Responsive Website Design and Development
  • User Experience (UX) & User Interface (UI) Design
  • Search Engine Optimization (SEO)

The services provided for Masiso Korean Restaurant encompassed comprehensive brand development and digital marketing initiatives, including logo design, website development, SEO optimization, and social media integration. These efforts aimed to establish a distinctive brand identity, enhance online visibility, and facilitate customer engagement, ultimately contributing to the restaurant’s success in attracting patrons and establishing a strong online presence.

Lighting Bolt Experience icon4.9 stars online reviewsLighting Bolt Experience icon40% increase in foot trafficLighting Bolt Experience iconTop brand presence in Poznan

Brand building 

We meticulously crafted Masiso’s brand identity from the ground up, seamlessly blending Korean culinary traditions with contemporary design elements. From logo conception to marketing collateral, every aspect was carefully curated to convey authenticity and elegance.

Online Presence:

Our focus on mobile-responsive design ensured seamless access to the website across various devices, catering to the 70% of users who accessed the site via mobile devices. Through strategic SEO implementation, Masiso experienced a significant increase in online visibility, resulting in a surge of organic traffic.

Lighting Bolt Experience icon30% increase in trafficLighting Bolt Experience icon25% booking increaseLighting Bolt Experience icon50% inquiries increase

Target Audience:

Masiso appealed to a diverse audience, including Korean cuisine enthusiasts and adventurous food lovers. Situated in Poznan, Poland, the restaurant attracted patrons from both local and international locales, offering a culinary journey like no other.

Project Goals and Metrics:

  • Improved Search Rankings: Achieved a notable improvement in search engine rankings, resulting in a 30% increase in organic traffic to the website.
  • Enhanced User Engagement: Website chat integration led to a 50% increase in customer inquiries and reservations, facilitating seamless communication and enhancing the overall user experience.
  • Increased Conversion Rate: Implemented a streamlined booking system, resulting in a 25% increase in table reservations directly through the website.

Results and Achievements:

  • Five-Star Reviews: Masiso garnered rave reviews from delighted customers, with an average rating of 4.9 stars across various review platforms.
  • Boost in Foot Traffic: The website served as a powerful marketing tool, contributing to a 40% increase in foot traffic to the restaurant.
  • Established Strong Brand Identity: Masiso’s distinct brand identity and memorable online presence solidified its reputation as a top destination for Korean cuisine in Poznan.


Through strategic branding and digital initiatives, Masiso Korean Restaurant surpassed expectations, delivering exceptional dining experiences and achieving remarkable business growth. The successful collaboration underscored the pivotal role of design in shaping memorable customer interactions and driving tangible results.

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